Events
AquaPalooza on Lake Martin an
enormous success!

Russell Lands On Lake Martin and Sea Ray Boats announced July 28 that more than 4,000 boats and 35,000 people attended Alan Jackson’s headline performance at Saturday’s AquaPalooza Signature Event on Lake Martin, Ala. The event, held at Kowaliga Bay in the heart of Russell Lands On Lake Martin, set a record for any Aquapalooza Signature Event. Officials from the Alabama Marine Police, who were among several official agencies in attendance, confirmed the numbers for the day. This year’s Signature Event attendance numbers represent an increase of more than 50 percent over last year’s numbers, making it the largest Signature Event in the four-year history of AquaPalooza.

“It goes without saying that we’re proud of our team for coordinating this event, but we’re also proud of the boaters from Alabama and the surrounding states, who really came together to create an outstanding celebration,” said Dave Commander, general manager of Russell Marine and vice president of Russell Lands. “We showed the world what Russell Lands and Sea Ray can pull off when we work together.”

The weekend event, held July 24 to 26, featured a concert by Jackson, as well as up-and-coming artists Matt Stillwell, the Carter Twins, Caitlin and Will, and Jypsi. Boats were packed stem to stern for over a mile, and many fans donned their inner tubes and water noodles to paddle close to the water-pit at the bottom of the stage. Jackson pulled up to the dock at the Russell Lands’ Kowaliga Marina in his 1923 Hack Craft and played hit songs from his current platinum album, Good Time. During the show, which was taped for CMT’s Labor Day Weekend special, Alan Jackson AquaPalooza Live on Lake Martin, Jackson spoke movingly about childhood visits to Lake Martin with his family. Jackson’s encore included a performance of the Hank Williams classic “Kaw-Liga,” which Williams penned at his historic cabin on the lake.

“Lake Martin is a beautiful location, the weather was absolutely fantastic, and the community really supported us in making this a successful event,” said Rob Noyes, vice president of marketing for Sea Ray. “I’d like to extend a big thank you to everyone who attended, and I would especially like to thank the folks at Russell Marine and everybody in the communities surrounding Lake Martin, who not only supported AquaPalooza, but rolled out the red carpet and Southern hospitality for all.

“We are extremely pleased at how things turned out at AquaPalooza this year,” said Noyes. “It shows that Sea Ray continues to invest in the future of boating. AquaPalooza is about sun and fun, great music, and togetherness with family and friends. That’s why it is open to all boaters, not just Sea Ray owners, and it will always stay that way.”

In addition to the Signature Event at Lake Martin, this year’s AquaPalooza consisted of more than 100 events held around the world during the last two weekends of July.

Didn’t get enough? Enjoy more of AquaPalooza!
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AquaPalooza broadcast on CMT
“Alan Jackson/AquaPalooza on Lake Martin” Labor Day special
Friday, September 4, 7pm CDT